CREATIVE & MARKETING OPERATIONS CONSULTANT

Helping growing creative and marketing teams
scale without the chaos.

I partner with CMOs, VPs of Marketing, Heads of Marketing, and Creative Directors at growing consumer, retail, and DTC brands to improve marketing operations, streamline execution, and build the systems that help teams move faster, collaborate better, and deliver work more effectively.

As organizations grow, marketing complexity often outpaces process. Teams become overwhelmed, launches become difficult, and leaders spend too much time managing the work instead of leading the business.

I help organizations create the operating systems, workflows, and cross-functional alignment needed to support sustainable growth.

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CMOs

CREATIVE LEADERS

Who I Work With:

VPs OF MARKETING

MARKETING OPERATIONS
LEADERS

HEADS OF MARKETING

GROWING DTC &
CONSUMER BRANDS

Common challenges

The challenges teams experience are often symptoms of underlying operational issues.

CHALLENGES

xx

OUTCOMES

  • Improved marketing operations

  • Greater visibility and accountability

  • Better cross-functional collaboration

  • Faster campaign execution

  • Clearer ownership and decision making

  • Scalable operating models

  • Reduced operational friction

Ways to Partner

A focused assessment designed to identify what's slowing your marketing and creative teams down.

As organizations grow, marketing complexity often outpaces the systems designed to support it. Teams become overwhelmed, priorities compete, and launches become increasingly difficult to execute.

This assessment helps leaders understand where operational friction exists and provides a clear roadmap for improvement.

Together, we'll evaluate:

• Team structure and roles
• Planning and prioritization processes
• Cross-functional workflows
• Communication and collaboration
• Visibility, accountability, and decision-making

Deliverables include:
• Current-state assessment
• Key findings and observations
• Prioritized opportunities
• Actionable roadmap and recommendations

Ideal for marketing and creative leaders who need clarity before making larger changes.

Creative & Marketing Operations Assessment

Design and implement the systems, processes, and operating rhythms that help marketing and creative teams scale.

After identifying the areas creating friction, we’ll work together to build the operating model needed to support growth.

Depending on your needs, engagements may include:

• Workflow and process design
• Planning and prioritization systems
• Team operating rhythms
• Roles and responsibilities
• Cross-functional collaboration
• Resource management
• Governance and accountability structures

The goal is to create a more effective, aligned, and scalable way of working.

Ideal for organizations experiencing growth, complexity, or operational challenges that are impacting execution.

Operating Model Design & Implementation

Ongoing strategic and operational support for marketing and creative leaders and teams.

Some teams need more than a project. They need an experienced partner who can help guide implementation, support leadership, and maintain momentum.

As an Embedded Operations Partner, I work alongside leaders to provide:

• Operational leadership and guidance
• Accountability and decision support
• Team coaching and change management
• Execution support
• Continuous improvement and optimization

This engagement provides the benefits of experienced operational leadership without adding a full-time executive role.

Ideal for organizations that need ongoing support navigating growth, change, or increasing complexity.

Embedded Operations Partner

  • Marketing and creative teams feel overwhelmed

  • Launches consistently miss deadlines

  • Teams lack visibility and accountability

  • Priorities compete and resources are stretched

  • Leaders spend too much time managing execution

  • Processes haven't kept pace with growth

Common Challenges I Help Solve

Trusted By

About Alexis

With over 15 years of experience across both in-house and consulting roles, I help creative and marketing teams build the operational foundation needed to execute effectively, scale sustainably, and bring greater clarity to how work gets done.

I typically partner with organizations during periods of growth, change, or increasing complexity, when existing ways of working are no longer keeping pace with the demands of the business. As teams evolve, priorities multiply, workflows become strained, and execution starts to break down.

Together, we strengthen the systems, processes, and operating rhythms that support day-to-day execution. From planning and prioritization to workflows, governance, and cross-functional collaboration, I help teams create more efficient, scalable ways of working.

The result is greater visibility, stronger alignment, clearer ownership, and a more connected team that can execute with confidence, consistency, and impact.

Testimonials

  • I had the pleasure of working closely with Alexis at One Kings Lane for several years, and recently hired her as a consultant to drive marketing operations and project management for several large-scale campaigns at Rugs USA. At both brands, her best-in-class approach to process-building and deep expertise across all areas of marketing and retail was an incredible asset, leaving a lasting operational impact. She's a critical thinker, energetic problem solver, valuable strategic partner and seamless collaborator that all types of teams can greatly benefit from - particularly those looking for help with structure, process and flawless campaign execution. I can't recommend her services and expertise enough!

    Alex, Sr. Director Brand Marketing
    Rugs USA & One Kings Lane

  • One of the things that I look up to most about Alexis, and certainly one of her most valuable qualities, is her unwavering work ethic and positive attitude that she brings to a team. It is one thing to be good at a job, but another thing entirely when your dedication and passion for execution ignites a passion and dedication in others. To me, that is the mark of a true leader.

    Abigail, Social Media Manager
    Stark Carpet & Ashley Stark Home

  • Alexis has an intuitive ability to get to the root of an issue and create a streamlined process that is efficient and easy to navigate. Her managing practices allow for tasks to be seamlessly accomplished. She always seems to be 5 steps ahead of everyone else and is able to fix problems and answer requests before they even arise.

    Becky, Marketing Operations Manager
    One Kings Lane

  • I highly admire Alexis as an empowered member of a cross functional collaborator and creative ops professional. She is skilled in a variety of creative brand marketing efforts with a robust operations mindset. Alexis has a track record of solving, developing and implementing process solutions. She is detail oriented, works with a passion to solve long term, scalable systems and thinks with a results driven attitude.

    Ashley, Director Creative Operations
    Diane von Furstenberg & Michael Kors

  • Alexis was an incredible mentor to me while at Michael Kors and beyond. On top of being incredibly knowledgable in the digital space and building efficient processes, she was always willing to help teach me with an immense amount of patience. Alexis was always poised and calm while navigating the difficulties of large integrated project timelines. Her hard work and dedication to improve upon process and helping her team at large is unmatched.

    Samantha, Project Manager
    Michael Kors

  • Best in class. I worked alongside Ms. Hurewitz at a digital first start up and she was an exceptional partner in establishing cross functional work flow. She always went above and beyond to make sure all contributors had the information and tools needed to execute the brands needs and kept everyone on track to meet extreme deadlines. I hope to have the opportunity to work with her again one day.

    Jon, Creative Director
    One Kings Lane

  • I had the pleasure of working with Alexis on marketing and creative initiatives for many years at both Diane von Furstenburg and Michael Kors. She is an excellent marketing partner and a stellar creative strategist. I was always impressed with her dedication, her energy and her clarity of thought.

    Lauren, Director Licensing
    Diane von Furstenberg & Michael Kors

  • I had an excellent experience working with Alexis Hurewitz, marketing and business consultant! Her expertise and innovative strategies have significantly boosted our business's online presence. From the very beginning, her passion and enthusiasm for marketing were evident. She took the time to truly understand my business, its values, and its goals, which made me feel confident that she had my best interests at heart. I highly recommended working with her!

    Telicia, Founder & Creative Director
    Lorrel

  • I had the pleasure of working closely with Alexis at Rugs USA, as she spearheaded and transformed our marketing operations. She brought a dynamic approach to the table, not only streamlining our processes but also infusing a spirit of innovation that redefined how we operate. Alexis is a true self-starter, consistently demonstrating initiative and a proactive mindset in tackling challenges head-on. I can’t recommend Alexis enough and she not only met but exceeded expectations, making a lasting impact on our team and our company as a whole.

    Megan, Art Director
    Rugs USA

  • Alexis helped us redefine our digital marketing strategy. She is thorough, professional and organized. She captured very fast what was at stake for our clients and brands and definitely knows luxury. Don’t hesitate to hire her to help you.

    Antoine, CEO
    duPont Registry Group

If your marketing and creative teams are experiencing growing complexity, operational challenges, or execution bottlenecks, I'd love to learn more.