With over fifteen years of experience in luxury retail, marketing operations, digital and brand marketing, e-commerce, creative, and merchandising, I am a true strategic and operational partner. I am hyper-focused on creating scalable and sustainable solutions that achieve business goals.

I am a builder of processes, strategies, roadmaps, new brands, and operational efficiencies. A director of marketers, creatives, merchandisers, projects managers, and processes. An advisor to founders, leadership, and operational teams. 

I am currently available for consulting engagements and looking forward to connecting with you! 

Services

  • Drop-ship business development and product sourcing

  • Product assortment strategy 

  • Vendor management 

  • e-Commerce launch, strategy + go-to-market planning

  • Product launches + go-to-market strategy

  • Site merchandising content calendar planning

  • Promotional planning + execution 

  • Product management roadmapping 

  • User experience

eCommerce & Digital Merchandising:

  • Project management 

  • Cross-functional operations and planning 

  • Team resourcing + roadmapping 

  • Tools and technology implementation 

  • Creative brief template development + process 

  • Team development, training + direction 

  • Operational efficiencies + problem solving  

Marketing Operations:

  • Digital content strategy across all digital channels - site, email, social 

  • Content calendar planning 

  • Email marketing template development and strategy 

  • Omni-channel campaign development 

  • Creative and visual strategy for digital channels 

  • Marketing roadmapping 

  • Cross-functional planning 

  • Loyalty program planning + execution

Digital & Brand Marketing:

  • Collaborations + licensing partnerships 

  • Partnership strategy 

  • Mood board and product development 

  • Product + brand identity strategy/positioning 

  • Exclusive product planning + development

Merchandising & Product Development:

Professional Experience

  • I had the pleasure of working closely with Alexis at One Kings Lane for several years, and recently hired her as a consultant to drive marketing operations and project management for several large-scale campaigns at Rugs USA. At both brands, her best-in-class approach to process-building and deep expertise across all areas of marketing and retail was an incredible asset, leaving a lasting operational impact. She's a critical thinker, energetic problem solver, valuable strategic partner and seamless collaborator that all types of teams can greatly benefit from - particularly those looking for help with structure, process and flawless campaign execution. I can't recommend her services and expertise enough!

    Alex, Sr. Director Brand Marketing
    Rugs USA & One Kings Lane

  • One of the things that I look up to most about Alexis, and certainly one of her most valuable qualities, is her unwavering work ethic and positive attitude that she brings to a team. It is one thing to be good at a job, but another thing entirely when your dedication and passion for execution ignites a passion and dedication in others. To me, that is the mark of a true leader.

    Abigail, Social Media Manager
    Stark Carpet & Ashley Stark Home

  • Alexis has an intuitive ability to get to the root of an issue and create a streamlined process that is efficient and easy to navigate. Her managing practices allow for tasks to be seamlessly accomplished. She always seems to be 5 steps ahead of everyone else and is able to fix problems and answer requests before they even arise.

    Becky, Marketing Operations Manager
    One Kings Lane

  • I highly admire Alexis as an empowered member of a cross functional collaborator and creative ops professional. She is skilled in a variety of creative brand marketing efforts with a robust operations mindset. Alexis has a track record of solving, developing and implementing process solutions. She is detail oriented, works with a passion to solve long term, scalable systems and thinks with a results driven attitude.

    Ashley, Director Creative Operations
    Diane von Furstenberg & Michael Kors

  • Alexis was an incredible mentor to me while at Michael Kors and beyond. On top of being incredibly knowledgable in the digital space and building efficient processes, she was always willing to help teach me with an immense amount of patience. Alexis was always poised and calm while navigating the difficulties of large integrated project timelines. Her hard work and dedication to improve upon process and helping her team at large is unmatched.

    Samantha, Project Manager
    Michael Kors

  • Best in class. I worked alongside Ms. Hurewitz at a digital first start up and she was an exceptional partner in establishing cross functional work flow. She always went above and beyond to make sure all contributors had the information and tools needed to execute the brands needs and kept everyone on track to meet extreme deadlines. I hope to have the opportunity to work with her again one day.

    Jon, Creative Director
    One Kings Lane

  • I had the pleasure of working with Alexis on marketing and creative initiatives for many years at both Diane von Furstenburg and Michael Kors. She is an excellent marketing partner and a stellar creative strategist. I was always impressed with her dedication, her energy and her clarity of thought.

    Lauren, Director Licensing
    Diane von Furstenberg & Michael Kors

  • I had an excellent experience working with Alexis Hurewitz, marketing and business consultant! Her expertise and innovative strategies have significantly boosted our business's online presence. From the very beginning, her passion and enthusiasm for marketing were evident. She took the time to truly understand my business, its values, and its goals, which made me feel confident that she had my best interests at heart. I highly recommended working with her!

    Telicia, Founder & Creative Director
    Lorrel

  • I had the pleasure of working closely with Alexis at Rugs USA, as she spearheaded and transformed our marketing operations. She brought a dynamic approach to the table, not only streamlining our processes but also infusing a spirit of innovation that redefined how we operate. Alexis is a true self-starter, consistently demonstrating initiative and a proactive mindset in tackling challenges head-on. I can’t recommend Alexis enough and she not only met but exceeded expectations, making a lasting impact on our team and our company as a whole.

    Megan, Art Director
    Rugs USA

  • Alexis helped us redefine our digital marketing strategy. She is thorough, professional and organized. She captured very fast what was at stake for our clients and brands and definitely knows luxury. Don’t hesitate to hire her to help you.

    Antoine, CEO
    duPont Registry Group